Client
Tools
A cameral model would have to be created as a vector, rather than raster, artwork in order for it to be scaled to any size media, from a web page to a large billboard, with out loss in quality. Since Instax comes in two versions, black leather and brown leather, two variations would have to be crafted. Finally, any advertisement would also feature the instant film, requiring those to be reproduced as vector artwork.
Outlines were carefully measured and created to form the base shapes and layers for the camera. Color was filled in utilizing linear and freeform gradients to render shadows and shine. Layers of noise and texture patterns helped mimic plastic and leather textures. Logos were redesigned and typed in identical font styles.
Linear & freeform gradients
Layered patterns
Lighting effects
The instant film printouts is a key feature of the Instax mini Evo. Most advertising would make use of examples, so I created a vector based blank film that could be scaled and then customized with embedded photographs.
The vector illustrations can be combined together in a creative variety of ways to generate advertisement media like posters and webpages.
With the creation of scalable vector artwork, we are able to quickly generate a variety of campaign material. For websites, various components of the artwork can be separated to help interactive create diagrams. Whatever the size or occasion, the artwork maintains quality and appeal.
